A social media manager and strategist with 3 years of experience. Strategy, copy and creative that give your brand a clear voice.
Explore the work ↘A closer look at the audience, message and creative choices behind my work in technology and healthcare.
Complex services.
Clear, useful social content.
01 / Portrait posts
02 / Landscape posts
9 published posts / Click any post to view it in full.
Helping practice owners make sense of medical billing through practical, useful content.
Eight published posts. Open any visual to read it in detail and visit its original LinkedIn post.
For a service brand, a useful story often starts with something the audience already struggles with.
Start with a real question or an operational pain point.
Explain one useful idea in language the audience recognises.
Connect the message to a relevant next step.
Three public Instagram profiles in the 1k–5k follower range. These proposed campaigns demonstrate creative direction, copy and post design; they are independent portfolio work.
An independent seasonal-floristry campaign connecting flowers with meaningful occasions.
Created for this portfolio. Not commissioned or endorsed by the brand. Stock imagery is illustrative.
Brand profile ↗1,894 followers observed 29 Oct 2026.
Profile reference, not a campaign result.
An independent coffee campaign built around a small shop, a slower pace and the everyday ritual of coffee.
Created for this portfolio. Not commissioned or endorsed by the brand. Stock imagery is illustrative.
Brand profile ↗4,169 followers observed 29 Oct 2026.
Profile reference, not a campaign result.
An independent fashion campaign focused on personal style and confident outfit choices.
Created for this portfolio. Not commissioned or endorsed by the brand. Stock imagery is illustrative.
Brand profile ↗1,798 followers observed 29 Oct 2026.
Profile reference, not a campaign result.
Seven sample brand campaigns across coffee, interiors, lifestyle, fitness, floristry, fashion and bakery. Nine finished posts per brand, created for this portfolio.
A place to find your own pace.
A welcoming fitness identity built around regular movement, community and small wins.
Show up / Community / Small wins
Sample campaign. Strategy, copy and post design created for this portfolio using stock photography.
Thoughtfulness, in full bloom.
A florist concept connecting seasonal flowers to celebrations, gifting and everyday gestures.
Seasonal stems / Gifting / Everyday beauty
Sample campaign. Strategy, copy and post design created for this portfolio using stock photography.
Everyday style, with a point of view.
A fashion concept shaped around personal style, considered outfit ideas and the details that make a look feel yours.
Everyday style / Details / Wardrobe edits
Sample campaign. Strategy, copy and post design created for this portfolio using stock photography.
A little pleasure, close to home.
A bakery identity that makes a neighbourhood stop feel warm, tempting and worth returning to.
Fresh from the oven / Daily rituals / Neighbourhood
Sample campaign. Strategy, copy and post design created for this portfolio using stock photography.
An invitation to imagine living there.
A considered interiors identity that connects beautiful spaces with how people actually want to live.
Spaces / Material details / Everyday living
Sample campaign. Strategy, copy and post design created for this portfolio using stock photography.
A little space in a very full week.
Saveable lifestyle content shaped around small rituals, home moments and reader conversations.
Small rituals / Home moments / Conversations
Sample campaign. Strategy, copy and post design created for this portfolio using stock photography.
A cafe that feels like part of your day.
Coffee culture, everyday rituals and community. Warm photography, unhurried copy and a familiar voice.
The daily ritual / Coffee culture / Community
Sample campaign. Strategy, copy and post design created for this portfolio using stock photography.
With 3 years of experience in social media, I help brands turn ideas into a consistent presence. My approach brings audience insight, content planning, purposeful copy and visual storytelling together, so the feed feels like it belongs to one brand.
From shaping the direction to creating the posts:
I work with tools including Waalaxy, Ocoya and BHuman, alongside other AI tools for ideation, draft captions, visual exploration and content repurposing. I check the details, refine the voice and shape the final output around the brand.
Clear content direction, purposeful copy and a consistent visual language. Each part supports the same message.
Shape the audience, brand voice and content pillars before deciding what to post.
Connect the hook, caption and post design, so the content feels like it comes from one brand.
Build a practical content plan around useful ideas, relevant formats and a clear next step.
Experience across technology and healthcare, including Algiz Technology and Hiba MD. Strategy, copywriting, captions and post design, brought together.
I use different AI and automation tools to support the work, choosing the workflow around the brand and the project.
LinkedIn outreach and prospecting workflows.
Content & planningAI-assisted social content and scheduling.
Personalised videoAI video personalisation for relevant communication.
I refine the message, check the details and make the final creative decisions. Brand voice and relevance stay at the centre of the work.
A service-brand example showing how I connect the audience, message, creative and intended action.
People balancing an application-packaging backlog with limited team capacity.
Explain the service through a specific operational problem the reader recognises.
A direct hook, a simple service explanation and a relevant enquiry prompt.
Packaging backlog building up? Keep your next release moving with additional packaging support. Start with the workload, the deadline and the applications involved—then find the right support for the project.
Reach / Is it finding the audience?
Saves & engagement / Is it useful?
Profile visits & enquiries / Is interest turning into a next step?
An illustrative planning example. These are review questions, not reported campaign results.
One illustrative week: a simple example of how I connect content intent, format and action.
A practical question the audience already has.
A service, made clear with a specific example.
A founder-led perspective or useful point of view.
Look at what people saved, shared and responded to.